Ever found out your customers were swapping advice about your product, somewhere you had no idea about?



In our previous business, we had no place for our customers to talk to each other. So they found their own forum or group…a place we weren't part of.



One of our employees watched it daily and mentioned we should build our own space. We never did because we couldn't see how we'd run it.



So the questions got answered without us. Rumours, wrong advice and whatever got said first became the answer.


That's the third missing area I found across the seven shops I audited.

​Every one had customers, but they didn’t have a place for customers to gather and belong.



👉 The full findings are written up in the free download