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WHO?
Hi, I'm Rodney.
I deeply understand the unique challenges and opportunities that small businesses face. From 2009, I have worked full-time in my family’s small business, where I experienced firsthand the relentless demands on time and energy that owners like yourself endure. Opening up shop, preparing the office, downloading orders, managing customer communications, picking and packing orders, and dealing with stock maintenance were just a part of my daily routine. I know the feeling of being consumed by these necessary tasks, leaving little time for growth and creativity.
WHAT?
Family Business
Our journey in the family business taught us valuable lessons about the importance of efficiency, tracking efforts and strategic marketing. We realised that promoting a business effectively requires not just hard work but also smart work. For example, understanding how to promote offers and track their performance can make a significant difference. Whether it's through print media, online ads or social media, knowing what works and what doesn’t is crucial for making informed decisions...
(My sister & family dog at the office)
(My sister & family dog at the office)
In the past, we saw potential leads slip away simply because we didn’t have the right marketing materials to highlight our offers. Learning to create and promote compelling offers that incentivise customers to act immediately was remarkable. Additionally, we discovered the immense value of automated follow-ups and limited-time offers to drive conversions...
One of the biggest hurdles we faced was managing the multitude of manual tasks that ate up precious time. Training new staff often seemed more time-consuming than doing the tasks ourself. We realised that automation could have significantly streamlined our operations, allowing us to provide information to leads 24/7 and freeing up staff to focus on more important activities...
We definitely made our share of mistakes...leaving customer parcels behind, mishandling packages and getting overwhelmed by a backlog of tasks....but these experiences helped us understand the importance of efficient systems and the right tools. We learned that software and strategies aren’t just for big companies; they’re essential for small businesses to thrive...
Now, we're on a mission to help other small businesses turn browsers into repeat buyers with powered automation. We believe that with the right tools and strategies, you can expand your business reach, increase turnover and achieve greater success while maintaining a balanced work-life dynamic...
We wish we had known then what we know now about automation. It’s okay to not have all the answers initially...we didn’t either. But investing in the right software and strategies can be like adding another staff member to your team, providing immense value and freeing up your time...
We're here to share our insights and help you navigate the complexities. Together, we can overcome the challenges, embrace new opportunities and ensure your business not only survives but thrives.
Our Mission
Helping Independent Specialist Shops Turn
Browsers into Repeat Buyers with Powered Automation.
Helping Small Businesses Grow Sales
Using (AI Powered) Marketing Automation.
WHY?
Small Business
Since 2001, I worked part time in my family’s small business. I was still in school at the time, but after school I would come home and pack the little orders that we did have in the beginning…
Fast forward a few years, even during University where I studied Business and later a Masters in Human Resources, I would work part time when I wasn’t studying. This involved answering calls, serving clients, stock take, packing orders and anything that was required.
(The family dog was always at work with us)
(The family dog was always at work with us)
When I left University, I was pretty over studying and was keen to simply work and earn some money. Of course that naturally meant in our family business.
I was keen to put into practice some of the principles I had learnt and also go full time.
They always needed help and the bigger and more profitable I could help the business grow, so too would my family’s success.
Many Manual Processes...
The more I got involved, the more I realised how many manual marketing processes that had been developed over time. Of course they worked, so weren’t technically broken but certainly did take a lot of manual time to complete.
The longer I worked in the business the more areas I found that were seriously limiting its success.
The Plan To a New Way Forward...
Where I was able to focus, these manual processes had to be improved and here are just a few…
We are talking the early 2010’s so this included the need of social media channels…
Leads would usually call up to enquire and then some post and email correspondence would be sent. We had bookings, but no follow up occurred for those leads that didn’t convert…
Newsletter’s used to only be sent out, via post, every 6 months to clients…
For current customers to book new training days, this occurred via telephone, so could only happen during office hours…
What Changes Occurred...
Working through I began with set up of social media channels and started uploading content to build a following…
With lead capture, a system of followup and expiring offers were implemented.
Email newsletters had to be the way forward, and those went from 2 a year to once a week.
Thanks to the email newsletters, online booking was offered to facilitate booking at all hours.
Additionally, in the run up to professional exhibitions, again thanks to email newsletters we introduced pre-show offers to grab prospects.
What Was Lacking...
The more digital we went, the bigger the need was for an online store. Client orders were placed over the phone (again only during office hours when our clients were busy) and if email orders were sent through, we still needed to obtain card payment over the phone…
This was a lengthy undertaking, once set up, it had a dramatic difference to the business.
What Came From It All...
Just to be clear, I’m not claiming to be the knight in shining armour. I certainly did not have all the answers in the beginning. These are simply the enhancements that I was able to notice and slowly introduce into the business…
However when we began implementing this automation, the results were immediate and measurable.
So while these enhancements definitely helped the family business grow, many of them could have been taken much further. At the time, we did not have an automation system like the ones available now, that could handle these processes.