Ever had an enquiry go cold because you didn’t get back to them in time?

In our previous business, every enquiry landed in one place and every customer record sat in another.

Follow-up was manual…look the person up, check their details against a separate system, then reply.

And if someone enquired at 10pm, it waited until the morning.

This is something I keep finding missing in specialist shops. The follow-up often just isn’t there.

​I’ve written up what else I’ve seen during the shop audits

👇 free download below