Ever had a customer call and known you were about to disappoint them?

In our previous business, orders only came by phone. Placed during office hours, if they managed to get through.

Some tried email instead, but without sizes, addresses or card details, we'd have to chase them. They'd call back, usually past the cut-off and the order sadly wasn't able to go out that day.

Ordering online changed that for us…expanding the hours they could place an order for next day dispatch.

Your online store likely does that already. But the gaps I found weren’t at checkout…they were in the moments either side of the sale.

​You can find those gaps written up
👇 free download below.