Low engagement and interaction on social media sucks!..

Everyone says "oh you need to post on social media"... Ok we get it, it supposed to be free advertising, but then why is it being seen by so few people?..

We want to post content that gets meaningful interactions and get an audience of people excited for your next post...

​Like anyone competing in a crowded market, we are all keen to stay ahead but naturally, aiming for higher engagement rates would mean we could get some return on the time spent, creating all this content...

While we would spend quite some time on creating content, writing captions and sharing it to what I thought was the best time - the majority of my posts just don't seem to be hitting the mark. If you’re still here, then I’m guessing that’s you too…

The solution all came about when looking individually at each posts metrics, I thought let me look at all the analytics together. Get an understanding of all of it - I couldn’t be completely wrong, could I?..

Well I was correct. There were some posts I noticed did have much higher engagement...

While it may take a bit of searching within social media apps to find this information, you can sort your posts to show which had the highest engagement. Listing that out, have a look at the post and note the insights that are provided...

What I should point out though, is if you do this, are you measuring this against the audience you are actually after. So for instance, if you were selling hamburgers - is your hamburger not the content they want, or are you actually trying to sell it to vegetarians?..

Once you’ve figured out if it is the right audience, try to see a pattern from the data. You can see the posts that get you the insights you are after and do more of that. The content that doesn’t get you what you want - do less of that...

This can sometimes be quite time consuming and confusing. I would suggest uploading a description of the content and insights to AI...

It is super powerful and can learn from you on what is the most engaging content and suggest new content to make...

Be mindful when uploading private data (like your insights) to free AI tools. They often get indexed and form part of a pool of data that anyone can get access too. So if you’re not looking to share this data with anyone (including your competitors), I would suggest using an AI tool that keeps your data private..

No only will you be continually teaching your AI about your private data that it can use to help you in the future, but you can spend your time on content that will get you the results you are looking for...