Consistently posting on social media can be a fun experience, but when it comes to generating leads and then on top of that quality leads, it’s not always as easy…

Looking at social media insights can be a little tedious, but we know it is important, if we want to figure out what is getting us leads…

​Knowing what get’s people to opt in will not only be the key to figuring out what content to make, but we also get leads that are more likely to turn into customers…

Let’s use instagram as an example, in order to measure effective lead generation, there are a few ways…

When posting a static picture post/carousel, the only insight metric available is “website taps”…

If you are to include your opt in link in you instagram bio, you can aim to obtain email addresses from clickers…

The problem with this approach though, is if you share multiple posts throughout the week (as an example) which all direct the viewer to click the link in the bio – it is difficult to determine which post got you the lead…

Was it Tuesday’s post, was it Wednesday’s? Instagram says we got clicks, but which post got them to click and then opt in?…

You could stagger the content, so that no other post that week will direct individuals to the link. This is one way of trying to pinpoint the post. Still not 100% certain though…

While it is not possible to share a link in a post, what you can do is share the post to a story and then add a clickable link. This way you can measure the “link clicks” metric…

Ensuring that you share a trackable and unique link in this story, you would be able to have a measurable insight…

Stories are predominantly only available for 24 hours, so to maximise lead capture from a top performing story, turn it into a highlight and keep it on the profile…

This is one of the ways to help get quality leads via social media. The measurements help you to pinpoint what sort of content is working and the link shows you which post helped…

It may take some time to figure out a pattern, but instead of spending time analysing all this data, take this data and ask AI to help you figure out a pattern…

Being super clever and super fast, it will be able to determine what you should repeat. Be mindful to use AI tools that keep these sensitive data (such as insights or customers) private…

Some free AI tools collect the data you submit and pool it for all to access – which includes your competitors…

This way not only are you able to get helpful data but you have someone (AI) working swiftly and with helpful suggestions.