Maybe your baby is ugly - and by baby I mean your content...

I’d been creating youtube videos for a while. Steadily I was growing following but, not really at the rate that I had expected...

I wanted to create content that I enjoyed making...

but not just that, I wanted to make content that others would get value from too...

​The more views and subscribers one gets, the more one could make from youtube - so that was obviously a goal of mine...

So I tried different video templates and variety of topics, but there weren’t any clear winners. I’d spend so long filming, editing and putting it all together, all for quite pitiful views…

Eventually I was introduced to some youtube guidance and got to work reading through it all. It highlighted particular things to look out for when creating content and also what specific metrics to measure…

So I downloaded the full list of youtube videos I created and got to work looking at all the metrics that they provided…

Basically the metrics showed me that the content that I had been spending so long making, weren’t really hitting the spot…

People just weren’t watching it all and in turn, YouTube didn’t push it out to more people to watch and thus get subscribers…

The analogy was, if I showed you my baby (meaning my videos) – if asked people would say ‘they are good’, but really, my baby was ugly (or my videos were bad)…

I did however find videos that weren’t so bad (or ugly), that showed good metrics…

Ultimately I could feed this data into AI for it to analyse and suggest me more content to make, based on the data. It gave me so many new ideas that would’ve taken me ages to come up with…

When I tested them, I would feed those analytics back into AI for it to learn more and improve on future content…

So not only did I get better content and the metrics I was after, but it allowed me to move past, what I originally took personal. I thought I had been making content people liked, but when I looked at the right data, I hadn’t…

This is just one of the ways that AI has helped me in content creation and indeed could help you with brand visibility and standing out in a crowded social media landscape.