If you’ve been posting on social media, you know the struggle of sticking to a posting strategy...

We all hope that the content we post will stick, but often that means we have to stick to it..

Ultimately we are looking to create meaningful interactions in order to drive real results, because we know that gaining more followers and driving higher engagement can lead to converting audience to loyal customers. Using social media to reach your chosen audience and build a community that is passionate about your brand...

Lack of time and resources are generally the reason why people struggle with this, and that’s not even talking about burn out...

With the right tools and strategies, this struggle does not need to continue and hopefully these following tips can help you out...

Figure out a posting schedule that works for your business. If it is once a week for a large piece of content and every day for smaller, plan what is achievable. Posting sporadically, with content in waves, leaves followers unable to keep track...

Use of scheduling features, now present within social media platforms. This means you can create and schedule during office hours, for posting to occur possibly out of hours, when your followers might be more active. Do be mindful of responding and reacting to comments. Followers will be less likely to comment again if previous engagement has gone ignored...

Use of AI to suggest a host of ideas, based on insights and metrics that you face uploaded to train it on your niche and audience. These can be pooled and organised during a brainstorming session, so that there are always ideas available.

It's natural to have concerns about the effectiveness of AI software solutions. You might worry about the complexity and learning curve associated with new technology. But remember, change often brings growth and innovation. Embrace the possibilities that AI can offer and take small steps towards integrating it into your social media strategy.

​Businesses all over are all looking into AI and how it can help streamline processes. Don’t be left behind - embrace the new now and be ahead of your competitors