Creating content takes so long to create – but here are some tips I’ve found to speed it up…

For sometime now, I have been creating content for a specific niche on social media. While initially ideas were easy to come by and also quick to create, now with the ever changing algorithms, it means I have to spend even longer creating content…

Gone are the days where you can take a quick snap, share it to Instagram and gather a bunch of followers. I wish it would return, but it appears due to new short form video content, that is very unlikely…

Most would feel daunted by the idea of wanting to film new content, edit and publish this- let alone do this consistently, with time pressures of a business…

Sure you can come up with selection of ideas, plan and execute them, but I’ve also experienced the demotivating instance when you publish this and you get crickets…

So I heard a bunch about AI and what it supposedly can do, but how would that work for a small business?..

Consider it as a helper, who you can train up to know your ideal audience, so that it can suggest content that would appeal to them. This is the same way YouTube suggests the next video to you and you get stuck down that rabbit hole of watching multiple videos, one after the other…

Next I would suggest feeding it your insights from the posts that you have tried already. This way you can ask AI to suggest content that gets you what you want…

That way the content that you create won’t be time consuming, because it will be rewarding. If you spent a small amount for big reward, I won’t class that as time consuming…

While it can overwhelming looking at Instagram reel insights – it does allow data to be sorted by: Reach (which is shows automatically), but also comments, likes, saves, plays & reels interactions…

Keep an eye on the non-followers to followers insight, which is something I almost disregarded. If you’re reaching more non-followers, that’s great! It means you’re expanding your audience and potentially converting them into followers, onto an email list, or eventually into customers…

I’ve used AI to suggest ideas, write video script copy, write my captions, summarise content and also suggest hashtags. It’s a lot better than staring at a blank screen, trying to come up with ideas. Sifting through, expanding on or altering already solid ideas is much more efficient and quite fun…

​You’ll only know until you’ve tested it yourself and seen how AI can speed up time consuming content creation. Just be mindful that you get what you put in, so basic requests will get basic outputs. Also make sure to keep your private data, such as insights off of free AI. They pool this data, so anyone can get access to it…