Brand Advocacy - Can AI Help or Harm it?
Build brand advocacy and loyalty with personalised experiences. First you'll need to understand your customers preferences - here's how.
Is it actually possible to build brand loyalty with social media?
Trying to stay ahead of the ever-changing social media platforms, measuring how well posts actually do, attempting to consistently create content and dealing with the overwhelming amount of insights – it can be a lot to handle...
With the content that we create, yes we are looking to create some brand loyalty with it…
Of course we want content that gets to our desired audience, but it’s not just that, because creating some sort of personalised experience that will resonate better with our audience - but where do we begin...
1. Getting a thorough understanding of your audience. Download or compile your audience insights and allow AI to analyse their interests and behaviours. This will help you gain valuable info into what your audience loves and how you can tailor your content accordingly...
2. Use AI to suggest captivating captions for your posts. This way, you can use this info (rather than staring at a blank screen) to effortlessly write compelling captions that resonate with your followers. Whether it's asking thought-provoking questions or sharing relatable stories - AI can help you craft captions that grab attention and engagement...
3. Use AI to suggest similar or complimentary content to create. While we may naturally think if someone is curious about one topic and engages with it, that they would wish to see more. Right? Well - be mindful that it should not be more of the exact content. Think outside the box and use the suggestions to provide the next point of logical value your audience or customer may wish to see...
Something to note however is when using AI to suggest hashtags. While AI can suggest what it thinks are relevant hashtags, sometimes they can be wild. Sometimes too specific and sometimes to general. Double check before using any suggestions. You know your niche best so use your discretion and select the winners...
While you may face resistance from your team or even be skeptical yourself - unless you try it, you might be missing out on valuable suggestions. Now is the time to get started with AI to be ahead of the curve, because if you aren’t taking the advance it gives you, your competitors will be...
As ever - be aware of where you upload your proprietary data to. General use of free AI pools data submitted for all to access.
