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UK BASED AUTOMATION CONSULTANCY
Helping Independent Specialist Shops
Turn Browsers Into Repeat Buyers With Powered Automation
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FEATURING SPELLBINDING INDEPENDENTS
Small Business Automation
PROBLEMS SOLVED
1st Sale - DONE.
2nd Sale - Never Happens.
RECOGNISE ANY OF THIS?
THE LIST JUST SITS THERE
You've collected hundreds of past buyers. Most haven't heard from you since the day they ordered.
ONE SALE, THREE VERSIONS
The shop, the email tool and the spreadsheet each keep a copy of the same customer. None of them agree.
STOCKISTS REORDERING
No prompt, no rhythm. It happens when you get round to it, not when their stock is running low.
ALL LIVES IN YOUR HEAD
Who's due to re-order, who bought what, what's half-finished. It's all with you, and nowhere else.
What I Look At
FIND THE PROBLEM. THEN DECIDE WHAT TO DO ABOUT IT
WHAT HAPPENS AFTER PURCHASE
Every step from order to thirty days later and the point where it goes quiet.
PAST BUYERS ASKED BACK
How your customer list is actually used and how often it hears from you.
STOCK REORDERING
Whether wholesale accounts are tracked, or left to whoever remembers.
WHERE YOUR TOOLS STOP TALKING
Shop, email, accounts, spreadsheet and what's being typed twice.
REPEATED TASKS TAKING MOST TIME
The admin that happens every week and could run itself.
WHAT ONLY WORKS BECAUSE OF YOU
The parts held together by you rather than by a system.
HOW I WORK
DIAGNOSE THEN PRESCRIBE
DIAGNOSE
A structured conversation about how your business actually runs...walked through an order, a stockist re-order and a quiet week. What happens, who does it, what it costs.
REPORT
A Key Findings Report & Presentation. What I found, what it's worth and the order to fix it in.
PRESCRIBE
A prioritised 90-day action plan. The things that matter most, in sequence and what to leave alone for now.
BUILD
If you want it built, I handle it myself where it makes sense or partner with vetted implementers.
REVIEW
If you want it built, I handle it myself where it makes sense or partner with vetted implementers.
FAQ
WHAT DO I DO?
Most consultancies in this space build things. I find out what's worth building first.
I look at how an independent shop actually runs: what happens after a purchase, how stockists re-order, where the tools stop talking to each other, which admin eats the most time in week. Then I write it up in plain English with the order to fix it in. You get clarity about your own business before anyone builds anything. Most shops have never had that.
WHAT DOES IT COST?
The Second-Sale Gap is a free PDF.
An Assessment is £1,500 fixed. One fee, agreed before we start, whatever the research takes.
You get the full Key Findings Report and I follow-up presentation to discuss the results.
HOW WE WORK TOGETHER?
It starts with a free 20-minute fit call. We work out whether an assessment is worth doing at all.
If it is, the assessment runs over 2 to 3 sessions:
- 60 to 90 minute calls about how your business actually works
- My research and analysis, in my time, not yours
- A written Key Findings Report
- A 45 minute follow-up where we go through it together
A 90-day action plan you can act on without me
WHAT HAPPENS AFTER THE ASSESSMENT?
Three options.
1. Do nothing yet. The report is yours and it stands on its own.
2. Build it yourself. Plenty of shops can, once they know exactly what to do.
3. I handle it myself where it makes sense or I bring in a vetted implementer to build it. For funnels, email and follow-up sequences...I can recommend software which covers pages, checkout, email and upsells natively. If you'd rather not stitch four subscriptions together, it's the sensible default.
WHAT TOOLS DO I WORK WITH?
Whatever you already have. I'm not here to sell you software.
Your shop, email platform, accounts and spreadsheets are fine. Where something genuinely doesn't fit the job, I'll say so in the report and explain why.
Where the recommendation is a funnel, an email sequence or a continuity offer, I usually suggest a particular software, because it does pages, checkout, email and upsells in one place rather than four.
DO I BUILD AUTOMATIONS?
Mostly no and that's deliberate.
If I both diagnosed and built, everything I found would conveniently be something I sell. So I diagnose, recommend the order to fix things in and then hand off to an implementer I trust. I'll take on some of the work myself where it's a straightforward fit.
That keeps the report honest. The diagnosis isn't shaped by what I'd rather build.
WHO IS BLUEPOINT FOR?
Owner-led independent specialist shops and makers in the UK. Books, stationery, homeware, jewellery, tableware, herbalists, heritage and curiosity retail.
Usually selling both direct and through stockists, typically between £1M and £5M turnover.
Established enough to have a real customer list, small enough that you're still in the day-to-day.
If you sell purely your own time, this isn't for you.
HOW DO YOU PROVE A RETURN?
Every business is different.
What I can tell you, is that across the seven shops I audited, there were 3 assets missing. You can find out for free HERE.
Those audit findings, are not a prediction about your business, but they can provide repeat revenue.